Conference Series

ASC Logo White + Color

Burr Ridge, Illinois

Wednesday, April 24 - Thursday, April 25, 2019
The Chicago Marriot SW
For ASNOA Agents in Illinois & Wisconsin


The Annual ASNOA Sales Conferences & Trade Shows provide practical solutions for agency members that directly lead to increased sales. We are using our headquartered event in Illinois to pilot a new conference format as part of our efforts to continuously advance our offerings to our agents. FOR THIS EVENT ONLY, we will have two learning tracks with breakout sessions. See the agenda below for details.

What's New?

We are shaking things up by introducing a new program geared towards greater educational and entertainment value. Sessions will be focused on key problems and solutions insurance agency owners face every day; all led by industry experts in addition to carrier presenters. Topics include How to Hire and Keep Top Talent CSRs, Highest Revenue Markets, and How To Scale Without Failing. We are also adjusting our format to keep you moving and engaged throughout the day to encourage deeper discussions and personalized experiences. And lastly, we will provide materials and takeaways exclusive to attendees, so you have an arm full of proven tactics, best practices, case studies and more to use well beyond the event.

  • Fortify rapport with carrier reps to stay ahead of your competition and gain insight on new ways to write business that takes strategic advantage of incentives throughout the year. 

  • Share strategies, ideas, and experiences with industry experts and business owners like you.

  • Build upon your vision and develop actionable insights you can take home as a business owner. 

  • Solidify relationships, develop new meaningful connections, and enjoy a well-earned good time.


Thursday, April 25, 2019

Morning Sessions

Breakfast & Registration

8:00 - 8:30

A hot breakfast buffet to fuel your day.

Introduction & Opening

8:30 - 9:00 AM

Ray Petrocelli, CLU, ChFC & Joseph Kobel, Founders & Co-Owners, ASNOA

Roger Collins, Illinois State Director, ASNOA

Keynote Address

9:00 - 10:00 AM

To be decided.

This will be followed by a 15-minute break.

Breakout Sessions (First Set)

10:15 -11:15 AM

TRACK 1: Bring Your Mainstream Success Online

You are known as the local agent in your community with the best customer service and expertise. Now, the hard part should be over, right? But how do you translate that success online? It all seems to cost so much money and it's hard to determine the immediate return. During this session, we will work through strategies, proven tactics, and practical/affordable solutions to help you get found, engage with and convert customers online.

TRACK 2: Agency Tune-Up

Every now and then even the fastest and most reliant car needs a good tuneup. It's how you ensure your engine stays running at top speeds for as long as possible. Stopping your busy sales day to run a "tuneup" on your business can directly lead to profitability and sustainability long term. But where do you start and how do you know what solutions and business practices are actually worth the investment in time and/or money? Take a half hour to hear from experts, gather ideas and walk away with new plans to help you more efficiently accelerate your business operations and growth.

This will be followed by a 15-minute break.

Breakout Sessions (Second Set)

11:30 -12:00 PM

TRACK 1: Utilizing Reviews & Social Selling

Everyone knows word-of-mouth is king. And, you hear over and over again how more than 80% of people read reviews online before making any purchasing decision these days. So how do you attract reviews, that then attract other reviews, that then lead to new customers. Social selling works the same. In its simplest form, social selling is simply using social media to interact and attract customers. But it can go so much further than that. Just like with reviews, you can use your followers online to market for you and, ultimately, generate more followers and sales leads. AND IT'S ALL FREE. This session will go over best practices, tips, and tricks to generating a following, using social media and reviews to generate further buzz and, at the end of the day, bring more clients to your door.

TRACK 2: Scale Without Fail

You have your vision, you're an insurance selling machine, but how do you expand the number of clients you serve and the markets you write in without overtaxing your current employees and office systems. Gain new growth management solutions to help your team work more efficiently and increase the likeliness your business operations can manageably and sustainably scale to meet your goals.

This will be followed by a 15-minute break.

Tradeshow & Lunch

12:00 - 1:30 PM

Explore the trade show, with different giveaways, prizes, games, and more. While enjoying the floor, connect with other agents, vendors, and carriers, exploring ways that you can grow and improve your business.

Afternoon Sessions

How To Lower Non-Revenue Generating Service Work

1:30 - 2:00 PM

How To Lower Non-Revenue Generating Service Work

Limit the number of lost opportunities your employees have when on the phone servicing a client for a simple phone # change or policy payment. Discover new reasonable options to help clients self-serve online for bill payments, ID cards, simple changes... so your staff is freed up to gain new clients and recapture old ones.

This will be followed by a 15 minute break.

Breakout Sessions (Third Set)

2:15 - 2:45 PM

TRACK 1: Where To Make The Most Money

Learn what markets are projected to experience the greatest growth and the largest profit margins. Discover emerging markets to get a head start on your competition. And, discuss new ways to strategically plan your 2019 to write smart business that earns you the most commission. 

TRACK 2: Hiring Top Talented CSR's and Keeping Them!

The time, money and effort it takes to recruit, interview, vet and train new employees is a nightmare. So how do you wisely spend your money to find the right agent, utilize resources effectively to train the new recruit, and maintain an office environment, pay scale, career ladder, and benefits package that stays competitive in the job market? We can't promise to solve all of the above for you in a half hour, but this session will work towards providing action steps and solutions that help you build a company everyone wants to spend their career in.

This will be followed by a 15-minute break.

Tradeshow & Snack Lounge

2:45 - 3:30 PM

Explore the trade show, with different giveaways, prizes, games, and more. While enjoying the floor, connect with other agents, vendors, and carriers, exploring ways that you can grow and improve your business.

Breakout Sessions (Fourth Set)

3:30 - 4:00 PM

TRACK 1: How To Compete Against Insurance Giants with Millions for Marketing

So you don't have millions of dollars to put toward catchy commercials that can run during the Superbowl. When it comes down to really attracting the local client and maintaining true brand loyalty you don't need millions, you just need a good Public Relations (PR) plan in place. Spend 30 minutes going over different ways you can attract your clients' attention without breaking the bank, build your brand awareness, and have a little fun while doing it. Attendees will receive an ASNOA Event Kit to help plan community awareness events to build their PR.

TRACK 2: How to Properly Protect Your Business

E&O, Cybersecurity, anti-spam laws, intellectual property...all these things are big, bad concerns for business owners. Take 30 minutes to refresh on ways to affordably protect everything you have worked so hard to build. This session will also cover the latest happenings in cybersecurity laws that directly affect how you manage your client data.

This will be followed by a 15-minute break.

Closing Keynote

4:00 - 4:45 PM

To be determined. 

Conference Closing Remarks

4:45 - 5:00 PM

Closing remarks from the organizers and the team at ASNOA. 

After the conference, join us for an after-hours cocktail reception. Relax and enjoy the conversation and drinks with your fellow attendees and friends.


Full Day Epic Class

In addition to the Sales Conference, sign yourself up for a full day class going over Applied Epic with the training department. Get on-site support for any problems you may be having, learn more about how to use the system, and see what other opportunities are available for you through ASNOA University. Enjoy a free lunch, and kick-start your event with more knowledge on running your agency!

100 Tower Drive, Suite 120
Burr Ridge, IL 60527

Wednesday, April 24, 2019
8:30 AM - 4:30 PM

ASNOA is glad to host one of their largest events right next door to our headquarters in Burr Ridge. A 30-minute drive from Chicago, this location avoids some of the traffic while still offering all the entertainment and value of Chicago. To reserve your room at a discount, please book your room through this link or call (630) 986-4100 and mention you are part of the ASNOA party.

Chicago Marriot Inside

Contact the hotel

(630) 986-4100
The Marriot Website

The Illinois ASNOA Conference & Trade Show will be on Thursday, April 25, 2019. The ASNOA Epic class, hosted by Kathy Eraci-Bova, VP of Education, will take place the previous day, April 24, 2019.

We look forward to having you.

2019 ASNOA Sales Conferences & Trade Shows

Heard enough and ready to register? We'd be more than happy to have you.